The importance of using secure survey software — Concerns about data security and data protection among the general public are on the rise. And for survey respondents who share their data with marketing research firms or share feedback with their employers, it is no different. Improving the security of your survey data and giving your respondents peace of…

People who complete surveys of SurveyMonkey often ask whether their survey responses are truly anonymous or not. — One of the reasons this question arises today is that people are becoming less confident about survey tools out there on the market. SurveyMonkey is a leader in this space with more than 20 years of presence. But this question remains debatable among the people. Can it identify respondents? Can it track you down?

How it all started? The year 2012, the pre-final question in the Fidelity Investments tech quiz. The question is, ‘The currency sub-unit is called ‘Satoshis.’ It is created by an anonymous creator named ‘Satoshi Nakamoto.’ What are we talking about? I answered in a flash. This is ‘Bitcoin.’ That made my team win the…

Marketing is no longer about the stuff that you make, but about the stories you tell. — Seth Godin ‘’A beverage major launched a short but interesting campaign across social media platforms with regards to a recently released flavored drink from its product portfolio. The campaign, unlike, most others had…